@inproceedings{sgem2009paper,
  title = {THE IMPACT OF SEGMENTATION AND BRAND MANAGEMENT: EVIDENCE FROM PHARMACEUTICALS INDUSTRY},
  author = {T. Duzcu and D. Kurt},
  booktitle = {9th International Multidisciplinary Scientific GeoConference SGEM2009},
  year = {2009},
  pages = {853-856},
  publisher = {SGEM Scientific GeoConference},
  doi = {}
}