TY  - CPAPER
AU  - T. Duzcu
AU  - D. Kurt
TI  - THE IMPACT OF SEGMENTATION AND BRAND MANAGEMENT: EVIDENCE FROM PHARMACEUTICALS INDUSTRY
T2  - 9th International Multidisciplinary Scientific GeoConference SGEM2009
PY  - 2009
SP  - 853
EP  - 856
PB  - SGEM Scientific GeoConference
ER  -