@inproceedings{sgem2024s2183, title = {THE ROLE OF SEARCH ENGINE OPTIMISATION IN CUSTOMER DECISION MAKING IN DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT}, author = {Inta Ozola and Una Libkovska and Sandra Indriksone}, booktitle = {24th International Multidisciplinary Scientific GeoConference Proceedings SGEM 2024, Ecology, Economics, Education and Legislation, Vol 24, Issue 5.1}, year = {2024}, pages = {675-684}, publisher = {STEF92 Technology}, doi = {10.5593/sgem2024/5.1/s21.83} }