TY - CPAPER AU - Inta Ozola AU - Una Libkovska AU - Sandra Indriksone TI - THE ROLE OF SEARCH ENGINE OPTIMISATION IN CUSTOMER DECISION MAKING IN DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT T2 - 24th International Multidisciplinary Scientific GeoConference Proceedings SGEM 2024, Ecology, Economics, Education and Legislation, Vol 24, Issue 5.1 PY - 2024 SP - 675 EP - 684 DO - 10.5593/sgem2024/5.1/s21.83 PB - STEF92 Technology ER -