TY - CPAPER AU - Anca Gabriela Turtureanu TI - THE IMPORTANCE OF THE TOURISTIC BRAND IN THE SUSTAINABLE TOURISM EVOLUTION T2 - SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference PY - 2012 DO - 10.5593/sgem2012/s22.v4044 PB - Stef92 Technology ER -