Marketa Rolcikova. "THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE." SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference (2012). https://doi.org/10.5593/sgem2012/s23.v3015