@inproceedings{sgem2012s22v4044, title = {THE IMPORTANCE OF THE TOURISTIC BRAND IN THE SUSTAINABLE TOURISM EVOLUTION}, author = {GabrielaTurtureanu, essor Anca and Tureac, Reader Cornelia Elena and Gheorghe, Stefan and Pripoaie, Rodica and Cretu, Carmen Mihaela and Dragomir, essor Georgeta}, booktitle = {SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference}, year = {2012}, pages = {1161 - 1168 pp}, publisher = {Stef92 Technology}, doi = {10.5593/sgem2012/s22.v4044} }