TY - CPAPER AU - GabrielaTurtureanu, essor Anca AU - Tureac, Reader Cornelia Elena AU - Gheorghe, Stefan AU - Pripoaie, Rodica AU - Cretu, Carmen Mihaela AU - Dragomir, essor Georgeta TI - THE IMPORTANCE OF THE TOURISTIC BRAND IN THE SUSTAINABLE TOURISM EVOLUTION T2 - SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference PY - 2012 SP - 1161 EP - 1168 pp DO - 10.5593/sgem2012/s22.v4044 PB - Stef92 Technology ER -