@inproceedings{sgem2011s22107,
  title = {BRANDING AND BRAND POSITIONING IN PHARMACEUTICAL SECTOR: A RESEARCH},
  author = {Tuba Düzcü},
  booktitle = {SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2011 11th International Multidisciplinary Scientific GeoConference},
  year = {2011},
  pages = {},
  publisher = {Stef92 Technology},
  doi = {10.5593/sgem2011/s22.107}
}