TY - CPAPER AU - Tuba Düzcü TI - BRANDING AND BRAND POSITIONING IN PHARMACEUTICAL SECTOR: A RESEARCH T2 - SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2011 11th International Multidisciplinary Scientific GeoConference PY - 2011 DO - 10.5593/sgem2011/s22.107 PB - Stef92 Technology ER -