@inproceedings{sgem2012s23v3015,
  title = {THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE},
  author = {Rolcikova, Marketa and ., Yveta Tomaskova and Strakova, Alena},
  booktitle = {SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference},
  year = {2012},
  pages = {1131 - 1138 pp},
  publisher = {Stef92 Technology},
  doi = {10.5593/sgem2012/s23.v3015}
}