TY  - CPAPER
AU  - Rolcikova, Marketa
AU  - ., Yveta Tomaskova
AU  - Strakova, Alena
TI  - THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE
T2  - SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference
PY  - 2012
SP  - 1131 
EP  -  1138 pp
DO  - 10.5593/sgem2012/s23.v3015
PB  - Stef92 Technology
ER  -