@inproceedings{sgem2025s21102, title = {GREEN MARKETING IMPACT ON BEHAVIOURAL CHANGE FOR SUSTAINABLE CONSUMPTION IN GREEN ECONOMY}, author = {Inta Ozola}, booktitle = {25th International Multidisciplinary Scientific GeoConference Proceedings SGEM2025, Ecology, Environmental Economics, Education, and Legislation, Vol25, Issue 5.1.}, year = {2025}, pages = {779-786}, publisher = {STEF92 Technology}, doi = {10.5593/sgem2025/5.1/s21.102} }