@inproceedings{sgem2018s07016, title = {APPLICATION OF MACHINE LEARNING FOR CHURN PREDICTION BASED ON TRANSACTIONAL DATA (RFM ANALYSIS)}, author = {Yanka Aleksandrova}, booktitle = {SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; 18th International Multidisciplinary Scientific GeoConference SGEM2018, Informatics, Geoinformatics and Remote Sensing}, year = {2018}, pages = {125-132}, publisher = {STEF92 Technology}, doi = {10.5593/sgem2018/2.1/s07.016} }