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Title: THE NARRATIVE OF CLIMATE CHANGE IN LATVIAN MEDIA CONTENT
THE NARRATIVE OF CLIMATE CHANGE IN LATVIAN MEDIA CONTENT

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Ilva Skulte
10.5593/sgem2022V/4.2/s19.55
10.5593/sgem2022V/4.2
1314-2704
978-619-7603-50-7
English
22
4.2
•    Prof. DSc. Oleksandr Trofymchuk, UKRAINE 
•    Prof. Dr. hab. oec. Baiba Rivza, LATVIA
Air Pollution and Climate Change
The mass media are important actors in the conceptualization of the problems and possible solutions related to climate change. They have an opportunity to master the agenda and formulate it not only in all importance and complexity but also in the diversity of aspects to be included for proper understanding of the climate change concept by the public. In doing so they build on existing agendas by policymakers, scholars, and other actors, but also have their agency to be exercised in all responsibility and by specific knowledge. The overall task for media is to build a consistent and coherent narrative that will serve as a base for understanding current issues. However, analysis of Latvian media shows that a vast number of publications tend to speak about climate change in general terms, without being devoted to a particular domain of issues. The results on the dynamics of publication and reach of the audience of the content can be interpreted by discerning three general groups of climate change-related issues. The first group of related issues is mentioned more in connection with political agenda (e.g. COP26). The second group of issues (emissions, green energy, carbon neutrality/decarbonization) are proposed by industries and businesses dealing with them but are rather little known to the general public. Opposite, the third group includes keywords like environmental protection, protection of nature, and natural diversity that are familiar to most people; they have a stable place but are not very popular in the content of media.
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The paper was produced on the project "From indifference to making difference in climate policy: improving the interaction between political narrative and societal perceptions in Latvia (CLINAP)" supported by the Latvian Council of Science.
The author is thankful to the undergraduate students Paula Vilcina for her work with part of the media material in the framework of her bachelor thesis.
conference
https://doi.org/10.5593/sgem2022V/4.2/s19.55
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Proceedings of 22nd International Multidisciplinary Scientific GeoConference SGEM 2022
22nd International Multidisciplinary Scientific GeoConference SGEM 2022, 06-08 December, 2022
Proceedings Paper
STEF92 Technology
International Multidisciplinary Scientific GeoConference SGEM
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Serbian Acad Sci and Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts and Letters; Acad Fine Arts Zagreb Croatia; Croatian Acad Sci and Arts; Acad Sci Moldova; Montenegrin Acad Sci and Arts; Georgian Acad Sci; Acad Fine Arts and Design Bratislava; Turkish Acad Sci.
439-446
06-08 December, 2022
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climate change, narrative, media, Latvia