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T. Duzcu, D. Kurt. THE IMPACT OF SEGMENTATION AND BRAND MANAGEMENT: EVIDENCE FROM PHARMACEUTICALS INDUSTRY. 9th International Multidisciplinary Scientific GeoConference SGEM2009, 2009, pp. 853-856.

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T. Duzcu, D. Kurt. THE IMPACT OF SEGMENTATION AND BRAND MANAGEMENT: EVIDENCE FROM PHARMACEUTICALS INDUSTRY. 9th International Multidisciplinary Scientific GeoConference SGEM2009, 2009, pp. 853-856.
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