Scholarly record

CONSIDERATIONS ON THE RELATIONSHIP BETWEEN THE COMPANY AND VALUES PREVAILLING PREFERENCES FOR ECONOMIC ACTIVITIES

Associate Professor PhD. Marius Vladu, Lecturer PhD. Gabriel Pricina, Lecturer PhD. Christos Karelakis, Associate Professor PhD. Radu Lucian Panzaru

Abstract

This article presents an analysis based on the research conducted by the authors in the rural area targeting the preferences for a certain type of investments depending on local conditions and value system. How manufacturers decide on the type of crops, endowment degree of fermentation is determined by the potential opportunities identified and estimated in a subjective manner, often under an archaic system of values. The consequences of such decisions are found in the reduced production, insufficient needs and the use of outdated technologies with obsolete equipment that have a significant environmental impact amid low efficiency of economic activities. Conclusions are based on a secondary analysis of data obtained through surveys conducted in communities in Oltenia opinion that had an objective perception of producers to quality financial instruments and technical assistance available in 2016 and the dynamics of the values systemпїЅs Romanian society. Through this article we identify some of the factors underlying the decision and the limits set by farmers to modernize and use European funds that contain specific elements of sustainable development through measures and friendly to use the agricultural potential at a high yield in terms of protecting the natural habitats. Study findings reveal that as the value system is predominantly that of the economics values, the farmers are oriented to the easiest cultures, with sales relative easy, ensuring subsistence yearly, involving an effort and reduced investment without the necessary expertise, but the long-term negative effects on the environment and agricultural potential are still a problem.

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