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Understanding the nature and role of customer relationship management (hereinafter CRM) is an important prerequisite for business success. A customer requires the company to adhere to certain quality standards as well as affects the performance and management of the company. Customer relationships could be managed and developed to attract new customers and increase business profitability and customer loyalty. The customer is the most valuable asset of a company that helps to achieve goals set by the company. In La...

In 2021, economic growth in Latvia recovered slowly after the Covid-19 crisis. At the beginning of 2022, energy and food prices increased significantly, intensifying inflationary pressure. The volume of foreign direct investments decreased, lending to companies decreased. A new approach to business promotion is needed. An industrial park is a territory set aside for economic activity, which has one manager who takes care of its infrastructure, performs construction or renovation or repair of premises according to ...

Today the concept of e-commerce has become commonly used, and e-commerce has become an integral part of commercial transactions. An increase in the number of global Internet users is the driver of increase in the number of e-commerce transactions. The introduction and role of e-commerce is not well-understood by any manager of a small and medium enterprise. It takes time and money to introduce e-commerce in business, especially in retailing. Enterprise managers need a clear e-commerce introduction strategy to see ...

Today, eco-innovation represents a tool for vitalizing the circular economy ? an urgent problem ? both at the global as well as at the national level. Eco-innovation is the key to the future competitiveness of any country that contributes to the circular economy and a sustainable future while also promoting environmental protection and more efficient use of resources. Eco-innovations are implemented in all Member States, sectors and markets of the European Union, yet the intensity of this activity is still insuffi...

Since Latvia joined the European Union (hereinafter the EU) in 2004, socio-economic territorial development in the regions of the country has been unbalanced, increasing regional disparities. At NUTS3 level, there are six statistical regions in Latvia. Zemgale is one of the regions of Latvia. Since 1992, two administrative and territorial reforms (hereinafter ATR) have been implemented in Latvia, and in 2021 it is planned to carry out the third administrative and territorial reform. In June 2020, the new ATR was a...