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Today green growth has risen to the top of the agenda for many businesses. Green path strategies have enormous potential to influence the products and services the business offers its customers. Prioritizing product development projects based on their пїЅпїЅgreenпїЅпїЅ contribution can open up an entirely new channel for idea generation. This article aims to outline the key competitive advantages and problems of the green path strategy, covering cost savings. The article highlights how examine industrial companies...