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I.

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Author: I.Year: 2010Subject: Education and Accreditationclear all
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10th International Multidisciplinary Scientific GeoConference SGEM2010
Publication

THE EFFECT OF DECEPTIVE ADVERTISING ON CONSUMER BEHAVIORS: A RESEARCH GSM SECTOR

(SGEM Scientific GeoConference, 2010, E. Celik)

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As it is well-known, deceptive advertising has effects on consumer behaviors. This deceptive advertising ads are misleading the consumer perceptions by using demographic characteristics of consumers. They show behavioral differences that have been revealed in various literature researches. The internet and other technological tools can be used to convince the consumers. Young consumers compares competing products or services, investigate them in detail, and then intend to buy them. This research is based on the wa...

Education and Accreditation2010
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