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The study presents a data-driven approach to support sustainable tourism in Gauja National Park, Latvia, as a case study, by analysing sustainable transport, especially active mobility. While the benefits of active mobility are well documented, its potential in rural protected areas, such as Gauja National Park, is often overlooked. This study integrates multiple datasets, including Strava user-tracking data, automated physical passers counters, and existing infrastructure data, to create a robust Geographic Infor...