
PROMOTION AND BRANDING OF SUSTAINABLE -GREEN- FOOD BRANDS: CASE STUDY OF LATVIA
(STEF92 Technology, 2017-06-29, Gutmanis, N., Grinberga-Zalite, G.)
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Today, sustainable development is related not only to sustainable production issues but also to a sustainable consumption. In the planning document ?Sustainable Development Strategy of Latvia until 2030?, special attention is focused on enhancement of ecologically certified and healthy products, thus shaping the image of Latvia as a ?green? country by promotion of sustainable eating habits and cultural heritage. To position Latvia as one of the ?greenest? countries of the EU, the consumers, food producers and cate...
