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Since 2007, eco-innovation has been a focus in the European Union. The Entrepreneurship and Innovation Programme aimed to support eco-innovation initiatives among small and medium enterprises and enhance their competitiveness. In Latvia, a small number of enterprises are engaged in the field of environmental technologies and eco-innovation. The low awareness of the general public about green growth potential limits the demand for eco-innovative products and makes the ecoinnovation sector a weak business niche in L...