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The European Green Deal is one of the attempts to make our economy more sustainable in the long run, and these issues have been increasingly raised in Latvia over the recent years. Promoting changes in daily food consumption habits could also improve people’s quality of life in the future. In a globalized food system, small and local businesses are often being pushed out of the market, which is divided between the big producers and food chains. However, food is also part of each country’s unique cultural heritage ...