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Today the concept of e-commerce has become commonly used, and e-commerce has become an integral part of commercial transactions. An increase in the number of global Internet users is the driver of increase in the number of e-commerce transactions. The introduction and role of e-commerce is not well-understood by any manager of a small and medium enterprise. It takes time and money to introduce e-commerce in business, especially in retailing. Enterprise managers need a clear e-commerce introduction strategy to see ...