Browse

It is already a fact that at present a major source of obtaining competitive advantage is related to the green development of enterprises. Sustainability is an important element in the core values of the consumers belonging to the Millennial Generation, which is the most numerous living generation nowadays. In this context, all projects related to the implementation of sustainability respect the profile of this new consumer. In 1992, the European Union Ecolabel has been established for several types of products an...

The paper presents the innovative proposal of managing the natural resources of a tourist destination using information and communication technologies. The members of the young generation of consumers, called the Millennials, have a very specific profile which includes technology in the core values. Starting with the Millennials, all strategies will have to address to a new consumer type, generically called ?the digital native?. In this context, the paper presents the case study of a tourist destination which has ...