
Publication
INTEGRATION OF STRUCTURED AND UNSTRUCTURED DATA IN THE ANALYSIS OF E-COMMERCE CUSTOMERS
(STEF92 Technology, 2018-06-20, Snezhana Sulova)
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The main reason for the rapid development of e-commerce is the possibility of personalization and individual customer service. Modern e-commerce systems have diverse and well-developed capabilities to analyse and manage customer relationships. In most cases, however, these analytical systems are based on processing and analysis of structured customer data, those that are collected at registration and stored in the database. It is important to note that many of the customers when completing registration forms do no...
Informatics2018
