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This report represents an attempt to examine the investment attractiveness of the industrial real estate market in Bulgaria. To achieve this, financial analysis was used and an original ROI model was constructed. This allows comparing and positioning the country to the leading markets in Central and Eastern Europe (CEE) - Poland, the Czech Republic, and Romania. The study is based on verified secondary empirical data from Cushman & Wakefield/Forton, Colliers, and JLL, using published market indicators for Q4 2024 ...