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Title: PROSPECTS FOR SUSTAINABLE HOSPITALITY ENTERPRISES IN RURAL AREAS: THE CONTEXT OF EMPLOYEE SATISFACTION

Year

2025

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186

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Title

PROSPECTS FOR SUSTAINABLE HOSPITALITY ENTERPRISES IN RURAL AREAS: THE CONTEXT OF EMPLOYEE SATISFACTION

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Authors

Kitija Kirila; Agnese Vjatere; Gita Krumina-Zemture

DOI

10.5593/sgem2025v/4.2/s20.88

DOI Issue

10.5593/sgem2025v/4.2

ISSN

1314-2704

ISBN

978-619-7603-93-4

Language

English

Volume

Issue

4.2

Editor

• Prof. Dr. hab. oec. Baiba Rivza, LATVIA
• Prof. DSc. Ildiko Tulbure, GERMANY
• Prof. DSc. Oleksandr Trofymchuk, UKRAINE

Scientific Area

Economics of Sustainability and Environmental Policies

Abstract/ Foreword

The present research contextualizes the hospitality industry within the broader framework of the European Green Deal and the United Nations Sustainable Development Goals (SDG 8 – Decent Work and Economic Growth; SDG 11 – Sustainable Cities and Communities). It emphasizes the importance of hospitality enterprises as maintainers of socio-ecological resilience in local communities, thereby ensuring stable employment, supporting regional development, and preserving the cultural landscape.
In regions affected by high employee turnover and strong economic migration, the hospitality industry faces significant socio-ecological sustainability challenges. Frequent personnel changes necessitate ongoing resources for recruitment, training, and integration, resulting in increased material use and energy consumption. The present research aims to analyse employee satisfaction and loyalty-enhancing practices as key factors in strengthening the socio-ecological resilience and regional sustainability of hospitality enterprises.
A mixed-methods approach was applied, emphasizing triangulation to ensure the validity and reliability of conclusions. A quantitative survey provided a foundation for assessing employee satisfaction and loyalty, while qualitative interviews with managers gave a deeper understanding of human-resource management practices.
The results revealed that socially responsible leadership, participatory decision-making, and open communication foster employee loyalty and a stable human-resource base. Such stability directly improves resource efficiency, reduces the ecological footprint, and strengthens the enterprise’s capacity to implement sustainability initiatives.
The conclusions provide practical recommendations for policymakers and hospitality managers on integrating human-resource practices into regional sustainability and resource-efficiency strategies.

References (click to open)

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Acknowledgements (click to open)

Type

conference

Url

https://doi.org/10.5593/sgem2025v/4.2/s20.88

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PROSPECTS FOR SUSTAINABLE HOSPITALITY ENTERPRISES IN RURAL AREAS: THE CONTEXT OF EMPLOYEE SATISFACTION

Proceedings Тitle

Proceedings of 25th International Multidisciplinary Scientific GeoConference SGEM 2025

Note

25th International Multidisciplinary Scientific GeoConference SGEM 2025, 3 - 06 December, 2025

Type

Proceedings Paper

Publisher

STEF92 Technology

Series

International Multidisciplinary Scientific GeoConference-SGEM

Organization

SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci and Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts and Letters; Acad Fine Arts Zagreb Croatia; Croatian Acad Sci and Arts; Acad Sci Moldova; Montenegrin Acad Sci and Arts; Georgian Acad Sci; Acad Fine Arts and Design Bratislava; Russian Acad Arts; Turkish Acad Sci.

Pages

801-808

Date

3 - 06 December, 2025

Online Source Type

website

Digital Source Type

10710

Keywords

socio-ecological sustainability, resource efficiency, employee satisfaction, regional resilience, hospitality industry