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Title: TIME DIMENSION OF SHOPPING BEHAVIOR FROM POS AND RFID-DATA
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TIME DIMENSION OF SHOPPING BEHAVIOR FROM POS AND RFID-DATA
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1314-2704
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English
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18
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2.1
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The advancement of tracking technologies such as RFID (Radio Frequency Identification) in recent years is developing the study area of shopping behavior of consumers in retailing setting which globally regained increased interest. However, not so many studies have attempted to analyze consumer shopping behavior using the RFID data. The purpose of this paper is to propose the framework based on behavioral variables, which can be tested using the RFID data obtained from the experiment in one of the supermarkets in Japan. In this paper we postulate the hypotheses which can be tested using RFID data. This paper aims to contribute to the understanding of the impact of behavioral variables on shopping behavior, by conducting the literature review related to shopping in a retail setting. The paper builds up three main hypotheses related to their different facets. Finally, the managerial implications are also proposed based on the developed framework.
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conference
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18th International Multidisciplinary Scientific GeoConference SGEM 2018
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18th International Multidisciplinary Scientific GeoConference SGEM 2018, 02-08 July, 2018
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Proceedings Paper
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STEF92 Technology
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International Multidisciplinary Scientific GeoConference-SGEM
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Bulgarian Acad Sci; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Slovak Acad Sci; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; World Acad Sci; European Acad Sci, Arts & Letters; Ac
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813-820
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02-08 July, 2018
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website
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cdrom
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597
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RFID-data; POS-data; behavioral variables; suspension time; migration time
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