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Title: GREEN ROOFS AND GREEN WALLS - AWARENESS AND WILLINGNESS TO PAY IN SOFIA, BULGARIA
GREEN ROOFS AND GREEN WALLS - AWARENESS AND WILLINGNESS TO PAY IN SOFIA, BULGARIA

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Mariam Bozhilova; Miglena Zhiyanski
10.5593/sgem2022/6.1/s27.31
10.5593/sgem2022/6.1
1314-2704
978-619-7603-48-4
English
22
6.1
•    Prof. DSc. Oleksandr Trofymchuk, UKRAINE 
•    Prof. Dr. hab. oec. Baiba Rivza, LATVIA
Green Design and Sustainable Architecture
The awareness and attitudes of stakeholders are crucial for the development of green roofs and green walls. The aim of this article is to analyze the awareness, opinions and attitude of respondents from Sofia, Bulgaria regarding green roofs and green walls, as well as the willingness to pay (WTP) for these types of green infrastructure.
A direct consumer survey was conducted, containing 17 questions regarding sociodemographic characteristics of the respondents, awareness/opinions about green roofs and green walls and WTP. A total of 100 respondents participated in the survey.
The most well-known benefit was the air purification, selected by 73% of the respondents. The biggest concern was the maintenance cost, selected by 65%. The increase in biodiversity was perceived more as harm than benefit and 58% were concerned about a possible invasion of spiders, insects and birds.
Most of the respondents (93%) consider it necessary to build green roofs and green walls. Depending on the type of greening, between 73% and 78% of the respondents would pay more to live in a building with a green roof or green walls. There was no correlation between the sociodemographic characteristics and WTP.
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The study is part of the implementation of project within the framework of an approved action under the European Research and Technology Cooperation Program COST: CA17133 – Implementing nature based solutions for creating a resourceful circular city, Contract KP-06-КОСТ/22 from 16.12.2019 „Green Infrastructure - Integration Opportunities on the Road to a Circular Economy, a Sustainable and Healthy Urban Environment“ funded by the National Science Fund – Ministry of Education and Science, Bulgaria.
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https://doi.org/10.5593/sgem2022/6.1/s27.31
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Proceedings of 22nd International Multidisciplinary Scientific GeoConference SGEM 2022
22nd International Multidisciplinary Scientific GeoConference SGEM 2022, 04 - 10 July, 2022
Proceedings Paper
STEF92 Technology
International Multidisciplinary Scientific GeoConference SGEM
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Serbian Acad Sci and Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts and Letters; Acad Fine Arts Zagreb Croatia; Croatian Acad Sci and Arts; Acad Sci Moldova; Montenegrin Acad Sci and Arts; Georgian Acad Sci; Acad Fine Arts and Design Bratislava; Turkish Acad Sci.
241-248
04 - 10 July, 2022
website
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Green roofs, green walls, awareness, willingness to pay

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