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Title: STRATEGIC MANAGEMENT COMBINED WITH BEHAVIORAL MANAGEMENT
STRATEGIC MANAGEMENT COMBINED WITH BEHAVIORAL MANAGEMENT

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Omar Ameir; Adam Pawliczek; Stefan Kolumber; Josef Belica; Petr Ocko
10.5593/sgem2023/5.1/s21.60
10.5593/sgem2023/5.1
1314-2704
978-619-7603-60-6
English
23
5.1
•    Prof. DSc. Oleksandr Trofymchuk, UKRAINE 
•    Prof. Dr. hab. oec. Baiba Rivza, LATVIA
Environmental Economics
Today's time is characterized by a high degree of globalization and trade borders are both physically and commercially open, and a competitive organization must also take into account factors that were less important in the past. Any company that operates in a market environment is influenced by this environment and to some extent helps to cocreate this environment. The current time in connection with the COVID-19 pandemic and the war conflict in Ukraine represents a difficult test for all business entities. In these uncertain times, it is important to adapt and respond to change. In addition, during the recent period when the world was hit by the above-mentioned negative influences and which are still ongoing, it is important to react essentially on a day-to-day basis and to have ready action plans. Currently, almost all companies see a huge advantage in strategic management and planning, which is why they follow them and create various strategic plans, strategic analyzes of the macro-environment, or micro-environment. For this reason it is correct the strategic analysis carried out is extremely important for any business. A relatively new field of science, namely behavioral management, which is dealt with by the authors in this paper, also has an indisputable influence on the strategic decision-making of managers.
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Thanks to the authors of the theoretical contribution and the MVSO for funding the contribution.
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https://doi.org/10.5593/sgem2023/5.1/s21.60
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Proceedings of 23rd International Multidisciplinary Scientific GeoConference SGEM 2023
23rd International Multidisciplinary Scientific GeoConference SGEM 2023, 03 - 09 July, 2023
Proceedings Paper
STEF92 Technology
International Multidisciplinary Scientific GeoConference SGEM
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Serbian Acad Sci and Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts and Letters; Acad Fine Arts Zagreb Croatia; Croatian Acad Sci and Arts; Acad Sci Moldova; Montenegrin Acad Sci and Arts; Georgian Acad Sci; Acad Fine Arts and Design Bratislava; Turkish Acad Sci.
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Strategy, management, behavioral, analysis