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Title: HOW SUSTAINABLE AND GREEN IS TODAY'S MODERN PRINTING INDUSTRY? MYTHS AND FACTS
HOW SUSTAINABLE AND GREEN IS TODAY'S MODERN PRINTING INDUSTRY? MYTHS AND FACTS

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Csaba Horvath; Cem Aydemir ; Semira Yenidogan
10.5593/sgem2023V/4.2/s19.29
10.5593/sgem2023v/4.2
1314-2704
978-619-7603-65-1
English
23
4.2
•    Prof. DSc. Oleksandr Trofymchuk, UKRAINE 
•    Prof. Dr. hab. oec. Baiba Rivza, LATVIA
Air Pollution and Climate Change
Going green ... So many projects to reduce environmental impact start this way and continue with the first task being to eliminate printed communication and go paperless and digital. All this is not driven by thoughtful environmental considerations, but by an aversion to paper-based communication that is wrongly anchored in the social consciousness. The authors draw attention to the misconceptions that people have about paper-based communication, showing that they are untrue and that they are often used to greenwash the digital world, thus distracting attention from the harmful environmental impact of their own processes. At the same time, they present the facts against the myths, citing scientific sources and reports, as well as their own research. They analyse the real environmental impacts of paper-based communication and the extent to which technology processes meet sustainability requirements. The world of print communication (including the modern printing industry) attaches great importance to sustainability. The Gutenberg galaxy has provided the basis for the development of human knowledge and culture for half a millennium and plans to continue to play this role in the future. It aims to meet the requirements of environmental sustainability, the circular economy and to work with the rest of the supply chain to achieve the UN Sustainable Development Goals (SDGs). The authors detail and analyse these processes in their work.
[1] Aydemir C., Yenidogan S., Tutak D.: Sustainability in the print and packaging industry, Cellulose Chemistry and Technology, Volume 57 (2023), Issue 5-6, pp. 565-577
[2] Print and Paper – Miths & Facts, Two Sides, Daventry, United Kingdom, 2021
[3] Tame, J.: Busting the myths - a European study of consumer perceptions and attitudes toward print and papers, Two Sides Europe, United Kingdom, 2021, p.8
[4] Deemer, J.: Sustainability studies in print – Five printers discuss their journeys to SGP certification, Printing Industries Press, Pittsburgh, USA, 2011, p.124
[5] Wells, N. (ed.): Carbon Footprint & Energy Reduction for the graphic industry value chain, PrintCity GmbH + Co. KG, Grobenzell, Germany, Wels, N. (ed.)2011, p.34
[6] Wells, N. (ed.): PRINT: seen lean & green, Book 1, PrintCity GmbH + Co. KG, Grobenzell, Germany, 2012, p.34
[7] Wells, N. (ed.): PRINT: seen lean & green, Book 2, PrintCity GmbH + Co. KG, Grobenzell, Germany, 2012, p.34
[8] The Lean and Environmental Toolkit (EPA-100-K-06-003), United States Environmental Protection Agency, (www.epa.gov/lean)
[9] Cooper, K., Keif, M. G., Macro Jr. K. L.: Lean Printing: Pathway to Succes, PIA/GATFPress, Pittsburgh, USA, 2007
[10] Horvath, C., Geller, R.: Proposal for an eco-friendly printing standard and EEFP (European Eco-friendly Printer) confirmation label and certification system, 19th SGEM International Multidisciplinary Scientific Geoconference, Proceedings, Nano, Bio, Green and Space: Technologies for Sustainable Future (2019) pp. 339-346
[11] Joubert, D.: Print and paper in a digital world – an international survey of consumer preferences, attitudes and trust, Two Sides, Daventry, United Kingdom, 2019, p.14
[12] Culture and Education committee calls to support the EU book sector and promote reading, Press Releases, 18-07-2023, (https://www.europarl.europa.eu/news/en/press- room/20230717IPR03033/cult-committee-calls-to-support-the-eu-book-sector-and- promote-reading)
[13] INTERGRAF recommendations on CO2 emissions calculation in the printing industry, Version 2.1 – 2021, INTEGRAF (European Federation for Print & Digital Communication), Brussels, Belgium, 2021, p.6
[14] Smithers (Ed.: Thomas Poetz): European Book market report 2021, Smithers & INTERGRAF, Brussels, Belgium, 2021, p.27
The authors would like to thank INTERGRAF, Two Sides Europe and CEPI (Confederation of European Paper Industries) for making their publications available and allowing access to their databases.
conference
https://doi.org/10.5593/sgem2023V/4.2/s19.29
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Proceedings of 23rd International Multidisciplinary Scientific GeoConference SGEM 2023
23rd International Multidisciplinary Scientific GeoConference SGEM 2023, 28-30 November, 2023
Proceedings Paper
STEF92 Technology
International Multidisciplinary Scientific GeoConference-SGEM
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci and Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts and Letters; Acad Fine Arts Zagreb Croatia; Croatian Acad Sci and Arts; Acad Sci Moldova; Montenegrin Acad Sci and Arts; Georgian Acad Sci; Acad Fine Arts and Design Bratislava; Russian Acad Arts; Turkish Acad Sci.
243-250
28-30 November, 2023
website
9455
paper based communication, printed media, sustainability, green printing