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Rolcikova, Marketa, ., Yveta Tomaskova, Strakova, Alena. THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE. SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference, 2012, pp. 1131 - 1138 pp. https://doi.org/10.5593/sgem2012/s23.v3015
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Rolcikova, Marketa, ., Yveta Tomaskova, Strakova, Alena. THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE. SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference, 2012, pp. 1131 - 1138 pp. https://doi.org/10.5593/sgem2012/s23.v3015