SWS Academic Research eLibraryEarth & Planetary Sciences

Scholarly record

THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE

Marketa Rolcikova, Yveta Tomaskova ., Alena Strakova

First published: 2012-06-18https://doi.org/10.5593/sgem2012/s23.v3015View metrics

Publication Impact Profile

Publication details

Title
THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE
Authors
Marketa Rolcikova, Yveta Tomaskova ., Alena Strakova
Proceedings
SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference
Publisher
Stef92 Technology
Year
2012
Pages
1131 - 1138 pp
ISSN
1314-2704
ISBN
Not available yet
Language
en
Publication type
Conference Paper
References14
  1. Marketing management Kotler 719 2001

  2. Moderní marketing Kotler 1048 2007

  3. Moderní marketingový výzkum. Kozel 277 2006

  4. Marketingové řízení školy. Světlík 328 2009

  5. Zákon 111/1998 Sb. ze dne 22. dubna 1998 o vysokých školách a o změně a doplnění dalších zákonů (zákon o vysokých školách)

  6. Number of pupils and students according to forms of education 2006-2011 Czech Statistical Office

  7. History and Development of Private Education Czech Statistical Office 2010

  8. Marketing management Kotler 719 2001

  9. Moderní marketing Kotler 1048 2007

  10. Moderní marketingový výzkum. Kozel 277 2006

  11. Marketingové řízení školy. Světlík 328 2009

  12. Zákon 111/1998 Sb. ze dne 22. dubna 1998 o vysokých školách a o změně a doplnění dalších zákonů (zákon o vysokých školách)

  13. Number of pupils and students according to forms of education 2006-2011 Czech Statistical Office

  14. History and Development of Private Education Czech Statistical Office 2010

View or Download full articleAccess options
Full paper accessChoose SWS login, librarian support, or instant article download.

SWS access login

Login as SWS Scientific Committee

Authors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.

For librarian assistance: [email protected]

Purchase Instant Access

48-hour online accessComing soon
Online-only accessComing soon
Download the full article in PDF formatEUR 35
  • Article can be downloaded after successful payment.
  • Article may be used according to SWS library access terms.
  • Article cannot be redistributed.
Get full paper

Back to publication list

Connected events

SGEM WORLD SCIENCE Conferences

The EPS Library connects published research with the scientific events where it was presented, reviewed and prepared for long-term scholarly discovery.

International Scientific GeoConference SGEM
SGEM GeoConference

International Scientific GeoConference SGEM

Explore the main SGEM WORLD SCIENCE forum for Earth and Planetary Sciences, where research becomes conference presentation, proceedings publication and long-term library visibility.

Visit sgem.org
SGEM Vienna Green
SGEM Vienna Green

Green Sciences and Sustainability

Explore SGEM Vienna Green — connecting sustainability, environmental science, climate research, green technologies and interdisciplinary solutions for the future.

Visit sgemviennagreen.org