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THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE

Rolcikova, Marketa, ., Yveta Tomaskova, Strakova, Alena

First published: 2012-06-18https://doi.org/10.5593/sgem2012/s23.v3015View metrics

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Title
THE PLAN OF MARKETING RESEARCH INTENDED TO MAKE THE COMMUNICATION MARKETING MIX MORE EFFECTIVE
Authors
Rolcikova, Marketa, ., Yveta Tomaskova, Strakova, Alena
Proceedings
SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2012 12th International Multidisciplinary Scientific GeoConference
Publisher
Stef92 Technology
Year
2012
Pages
1131 - 1138 pp
ISSN
1314-2704
ISBN
Not available yet
Language
en
Publication type
Conference Paper
References14

  1. Marketing management Kotler 719 2001

  2. Moderní marketing Kotler 1048 2007

  3. Moderní marketingový výzkum. Kozel 277 2006

  4. Marketingové řízení školy. Světlík 328 2009

  5. Zákon 111/1998 Sb. ze dne 22. dubna 1998 o vysokých školách a o změně a doplnění dalších zákonů (zákon o vysokých školách)

  6. Number of pupils and students according to forms of education 2006-2011 Czech Statistical Office

  7. History and Development of Private Education Czech Statistical Office 2010

  8. Marketing management Kotler 719 2001

  9. Moderní marketing Kotler 1048 2007

  10. Moderní marketingový výzkum. Kozel 277 2006

  11. Marketingové řízení školy. Světlík 328 2009

  12. Zákon 111/1998 Sb. ze dne 22. dubna 1998 o vysokých školách a o změně a doplnění dalších zákonů (zákon o vysokých školách)

  13. Number of pupils and students according to forms of education 2006-2011 Czech Statistical Office

  14. History and Development of Private Education Czech Statistical Office 2010

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