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POSSIBILITY OF SOCIAL NETWORKS IN MARKETING DESTINATIONS
Abstract
Tourism is the e-specific industry in view of how to use ICT. Tourism enterprises used ICT to communicate buying and selling serv ices and products in this sector. Popularization of the social networks create s from them a modern tool for marketing purposes. Contribution analyses and offers an overview of tools and platforms to promote the appropriate destination. Describes the life cycle of the experimental site intended to promote the destination Pieniny created within the social network facebook.
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