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INFLUENCE OF ADOPTION OF THE ENVIRONMENTALLY ORIENTED SOCIAL RESPONSIBILITY ON THE HUMAN RESOURCES AND ON THE CONSUMERS FROM BAKERY COMPANIES

Alina Bianca Pop

Abstract

Environmentally oriented production is one of the major concerns of companies in the global competition. Clean technologies, green procurement and suppliers and distributors' chains of healthy products are processes and activities that are a consequence of the adoption of Corporate Social Responsibility (CSR) strategies, which are geared towards sustainable development. This article analyzes the link between the environmentally oriented production regarding responsibility practices in bakery companies and its effect on the human resource-transposed in job satisfaction, together with increasing consumer satisfaction, research aimed at identifying and testing the correlation between these factors. Thus, the direct relations between the social responsibility practices of organic bakery products and the job satisfaction of the personnel within these companies were analyzed in the companies from the Northwestern region of Romania. The results of the study reveal positive linkages between these factors, with direct increase in consumer satisfaction. This study is a relevant basis for future research on the identification and implementation of new social responsibility strategies at the level of small and medium-sized firms.

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DOI resolver: doi.org/10.5593/sgem2018/5.3/s28.064

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