Scholarly record
INFLUENCE OF ADOPTION OF THE ENVIRONMENTALLY ORIENTED SOCIAL RESPONSIBILITY ON THE HUMAN RESOURCES AND ON THE CONSUMERS FROM BAKERY COMPANIES
Abstract
Environmentally oriented production is one of the major concerns of companies in the global competition. Clean technologies, green procurement and suppliers and distributors' chains of healthy products are processes and activities that are a consequence of the adoption of Corporate Social Responsibility (CSR) strategies, which are geared towards sustainable development. This article analyzes the link between the environmentally oriented production regarding responsibility practices in bakery companies and its effect on the human resource-transposed in job satisfaction, together with increasing consumer satisfaction, research aimed at identifying and testing the correlation between these factors. Thus, the direct relations between the social responsibility practices of organic bakery products and the job satisfaction of the personnel within these companies were analyzed in the companies from the Northwestern region of Romania. The results of the study reveal positive linkages between these factors, with direct increase in consumer satisfaction. This study is a relevant basis for future research on the identification and implementation of new social responsibility strategies at the level of small and medium-sized firms.
Publication Impact Profile
Publication details
References12
Tomšič, N., Bojnec, Š., & Simčič, B. Corporate sustainability and economic performance in small and medium sized enterprises. Journal of cleaner production, 108, pp. 603-612, 2015;
Sezen, B., & Çankaya, S. Y. Effects of green manufacturing and eco-innovation on sustainability performance. Procedia-Social and Behavioral Sciences, 99, pp.154-163, 2013;
de Oliveira Brasil, M. V., de Abreu, M. C. S., da Silva Filho, J. C. L., & Leocádio, A. L. Relationship between eco-innovations and the impact on business performance: an empirical survey research on the Brazilian textile industry. Revista de Administração, 51(3), pp.276-287. 2016;
Paillé, P., Chen, Y., Boiral, O., & Jin, J. The impact of human resource management on environmental performance: An employee-level study. Journal of Business Ethics, 121(3), pp.451-466, 2014;
Grigoroudis, E., & Siskos, Y. Preference disaggregation for measuring and analysing customer satisfaction: The MUSA method. European Journal of Operational Research, 143(1), pp.148-170, 2002;
Gounaris, S., & Boukis, A. The role of employee job satisfaction in strengthening customer repurchase intentions. Journal of Services Marketing, 27(4), pp.322-333, 2013;
Jabbar, M. H., & Abid, M. A Study of Green HR Practices and Its Impact on Environmental Performance: A Review, pp. 142-154, 2015;
Stremțan, F., & Mihalache, S. Ș. Considerations on social marketing in Romania. In International conference: Competitiveness and Stability in the Knowledge-Based Economy, Craiova, Romania, 2010;
Khan, M. M., & Fasih, M. Impact of Service Quality on Customer Satisfaction and Customer Loyalty: Evidence from Banking Sector. Pakistan Journal of Commerce & Social Sciences, 8(2). Pp. 331-354, 2014;
http://www.infocompanies.com, accessed on 28 of March 2018
https://www.brutari.ro, accessed on 28 of March 2018
http://doingbusiness.ro, accessed on 28 of March 2018
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
