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INFLUENCE OF ECONOMICAL AND MARKETING ENVIRONMENT TO THE EFFECTIVENESS OF INVESTMENT OF MINING BUSINESS

Andrea Seňová

First published: 2011-06-20https://doi.org/10.5593/sgem2011/s22.123View metrics

Abstract

Goal of the contribution is to explai n evaluation of economical and marketing environment that mining firms must resp ect during their business activity. External environment of mining firm includes exce pt others technological development, economical situation, and legislative by the way of regulation, but in last time also stimulations from the government, competitio n behavior and other. Contribution is dealing also with economical effectiveness of investment in the frame of economical and marketing evaluation of market conditions applied in conditions of Slovak republic.

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Publication details

Title
INFLUENCE OF ECONOMICAL AND MARKETING ENVIRONMENT TO THE EFFECTIVENESS OF INVESTMENT OF MINING BUSINESS
Authors
Andrea Seňová
Proceedings
SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; SGEM2011 11th International Multidisciplinary Scientific GeoConference
Publisher
Stef92 Technology
Year
2011
Pages
Not available yet
ISSN
1314-2704
ISBN
Not available yet
Language
en
Publication type
Conference Paper
Keywords
economical effectivenessinvest mentmining firmmacro and micro environmentmarketing
References5

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  4. Taušová M. & Stehlíková B. & Kršák B. Niektoré aspekty hodnotenia finan čnej stability podniku z h ľadiska likvidity v odvetví ť ažkého priemyslu. In: Model marketingového riadenia ťažobnej organizácie. Košice (S lovakia), pp. 32-36, 2004. ISBN 8080732140

  5. Škvareková E. & Bliš ťanová M. Vplyv ťažby plynu z uho ľných ložísk na životné prostredie. In: Doprava a logistika, issue 6, pp.185-190, 2008. ISSN 1451-107X

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