ECOTOURISM IN VALCEA COUNTY - A MARKETING PERSPECTIVE

Băltărețu, A. M., Ecoturism și dezvoltare durabilă, Editura PRO Universitaria, București, 2007;

Cătoiu, Iacob(coord.), Cercetări de Marketing – Tratat, Editura Uranus, 2009;

Cristea, Gh., Constantinescu, D., Vâlcea. Monografie , Editura Sport-Turism, Bucureşti, 1980;

Datculescu, P., Cercetarea de marketing, Brandbuilders, București, 2006;

Dobrev, S. D., van Witteloostuijn, A., Baum, J. A. C., Introduction: Ecology versus Strategy or strategy and Ecology , Advances in Strategic Management, 2006, pp. 1-26;

Herbig, P., O’Hara, B., Ecotourism: a guide for marketers, European Business Review, 1997, pp. 231-236;

Insch, A., Conceptualization and anatomy of green destination brands, International Journal of Culture, Tourism and Hospitality Research, 2011, pp. 282-290;

Kotler, Ph., Keller, K. L. , Marketing Management, Pearson Education Inc., New Jersey, 2012;

Mazilu, M.,Turism și dezvoltare durabilă, Editura Universitaria, Craiova, 2012, pp 7,345;

Mazilu, M., The Romanian Tourism - A Promoter of Globalization and Sustainable Development Factor,Published by WSEAS (World Scientific and Engineering Academy and Society) Press 2012, pp.237;

Minciu, R., Economia Turismului, Editura Uranus, Bucureşti, 2001

Trufaș, C., Bran, F., Martinescu, D. M.,Ecoturism și Turism Rural, Editura Alpha MDN, Buzău, 2009;

Băltărețu, A. M., Ecoturism și dezvoltare durabilă, Editura PRO Universitaria, București, 2007;

Cătoiu, Iacob(coord.), Cercetări de Marketing – Tratat, Editura Uranus, 2009;

Cristea, Gh., Constantinescu, D., Vâlcea. Monografie , Editura Sport-Turism, Bucureşti, 1980;

Datculescu, P., Cercetarea de marketing, Brandbuilders, București, 2006;

Dobrev, S. D., van Witteloostuijn, A., Baum, J. A. C., Introduction: Ecology versus Strategy or strategy and Ecology , Advances in Strategic Management, 2006, pp. 1-26;

Herbig, P., O’Hara, B., Ecotourism: a guide for marketers, European Business Review, 1997, pp. 231-236;

Insch, A., Conceptualization and anatomy of green destination brands, International Journal of Culture, Tourism and Hospitality Research, 2011, pp. 282-290;

Kotler, Ph., Keller, K. L. , Marketing Management, Pearson Education Inc., New Jersey, 2012;

Mazilu, M.,Turism și dezvoltare durabilă, Editura Universitaria, Craiova, 2012, pp 7,345;

Mazilu, M., The Romanian Tourism - A Promoter of Globalization and Sustainable Development Factor,Published by WSEAS (World Scientific and Engineering Academy and Society) Press 2012, pp.237;

Minciu, R., Economia Turismului, Editura Uranus, Bucureşti, 2001

Trufaș, C., Bran, F., Martinescu, D. M.,Ecoturism și Turism Rural, Editura Alpha MDN, Buzău, 2009;