SWS Academic Research eLibraryEarth & Planetary Sciences

Scholarly record

APPLICATION OF AHP METHOD FOR FACTORS ANALYSIS INFLUENCING E-COMMERCE: CASE OF LATVIA

Inga Jēkabsone, Ina Gudele

First published: 2020-09-20https://doi.org/10.5593/sgem2020/5.2/s21.007View metrics

Abstract

Several studies have recognized that e-commerce can have a positive impact on business, making enterprises work faster, more efficient and more economical. Taking into account political initiatives by the EU Member States towards digitalization, it is important to analyse the factors contributing to the development of the e-commerce, so decision-makers can develop the scenarios accordingly. Purpose of the study is to analyse the factors contributing to the development of the e-commerce proposing the scenarios towards development of the e-commerce in SME sector in Latvia. The tasks of the study: 1) to review theoretical background of factors contributing to the development of the e-commerce; 2) to analyse the results of conducted expert survey in context of factors contributing to the development of the e-commerce in the SME sector in Latvia; 3) to develop scenarios and recommendations towards development of e-commerce in the SME sector in Latvia. Research methods used in preparation of the paper: scientific publication and previous conducted research results analysis, analysis of the results of the expert survey using AHP method. The AHP analysis showed that the best scenario for e-commerce development in the SME sector in Latvia is following ?The state authorities develop policies and invest in educational activities, educating business leaders and employees about e-commerce opportunities and benefits, technological opportunities and the need for digital transformation?. Following factors such as ?Educational Opportunities?, ?Leadership?, ?Employee Competence? and ?Readiness to Accept Innovation? should be considered the most while implementing this scenario.

Publication Impact Profile

PlumX
  • Citations
  • CrossRef - Citation Indexes: 1
  • Scopus - Citation Indexes: 1
  • Captures
  • Mendeley - Readers: 33
PLUMX see details

Publication details

Title
APPLICATION OF AHP METHOD FOR FACTORS ANALYSIS INFLUENCING E-COMMERCE: CASE OF LATVIA
Authors
Inga Jēkabsone, Ina Gudele
Proceedings
SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; 20th International Multidisciplinary Scientific GeoConference Proceedings SGEM 2020, Ecology, Economics, Education and Legislation
Publisher
STEF92 Technology
Year
2020
Pages
59-66
SWS Citekey
Jekabsone2020215966
ISSN
1314-2704
ISBN
978-619-7603-11-8
Language
en
Publication type
Conference Paper
Keywords
e-commercefactor analysisLatviaAHP method
References1

  1. No references

Citing literature

Number of times cited according to Crossref: 1

Open DOICrossref metadataOpenCitations
View or Download full articleAccess options
Full paper accessChoose SWS login, librarian support, or instant article download.

SWS access login

Login as SWS Scientific Committee

Authors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.

For librarian assistance: [email protected]

Purchase Instant Access

48-hour online accessComing soon
Online-only accessComing soon
Download the full article in PDF formatEUR 35
  • Article can be downloaded after successful payment.
  • Article may be used according to SWS library access terms.
  • Article cannot be redistributed.
Get full paper

Back to publication list