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ECO-INNOVATION AS A FACTOR IN THE COMPETITIVENESS OF ENVIRONMENTAL PROTECTION COMPANIES
Abstract
Climate change and global environmental challenges pose an existential threat to the world, including Europe. Dealing with the current climate and environmental challenges requires an urgent and ambitious response. The global challenges are also an opportunity for companies, especially those engaged in environmental protection, to innovate, as they both increase their competitiveness and export potential. The relevance of the research problem is additionally supported by the fact that the European Union is committed to achieving climate neutrality by 2050 and fulfilling its obligations under the Paris Climate Agreement as well as making the implementation of the European Green Deal an obligation for each EU Member State. Accordingly, identify the role of eco-innovation in the competitiveness of companies based on the guidelines of the European Green Deal. The research employed the following methods to achieve the aim: case study, PEST analysis, expert analysis methods. Information sources used: specific economic literature, published research papers, scientific conference proceedings from databases: EBSCO, ScienceDirect and Scopus, as well as the European Union-s legal acts and directives, statistical data from Eurostat, European Innovation Scoreboard reports and World Economic Forum competitiveness reports.
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