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IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN OPTIMIZING RURAL TOURISM MANAGEMENT
Abstract
Background: This paper explores the use of artificial intelligence (AI) in optimizing rural tourism management, highlighting the potential of this technology in the sustainable development of rural communities. AI can contribute to the efficient management of tourist flows, resource optimization, and improving visitor experiences. Methods: The study presents a detailed bibliometric analysis of the existing literature, using relevant keywords extracted from the Web of Science Core Collection database. Moreover, AI algorithms such as machine learning and artificial neural networks were applied to assess tourist behavior and optimize the management of local resources. Results: The results show that the use of artificial intelligence can significantly enhance the attractiveness of rural destinations, optimize tourist flows, and improve the efficiency of promotion strategies. Conclusions: Implementing artificial intelligence can provide an effective solution for promoting rural tourism and fostering the sustainable development of these regions, supporting economic growth and the protection of cultural and natural heritage.
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