Scholarly record
THE ROLE OF INTERACTIVE MARKETING IN AGRICULTURAL INVESTMENT ATTRACTION
Abstract
It is underlined that in the conditions of new opportunities to enter the European market the system of product promotion is important. It is important to get used to to market conditions, increasing the attractiveness of enterprises. It is important to admit that market system should current elements of the marketing complex. The Internet provides new modern methods and technologies of product promotion. Among its components are interactive marketing communications that are indispensable in the implementation of foreign economic activity. Consumers of Ukraine, Poland, and Germany point out the wide usage of Internet. It is underlined the tendencies to changes of Internet technical devices.To improve its management it is necessary to diagnose the evident resources of enterprises that is involved in the European market. It is especially actual for attraction of investments. A diagnostic method to assess the competiveness of agricultural producers in the market environment has been proposed. The analysis of sites of agroholdings of Ukraine according to the criteria of attractiveness for a potential buyer and investors was conducted. There is the need to improve the promotion of Ukrainian agroproducers in Internet.
Publication Impact Profile
- Citations
- CrossRef - Citation Indexes: 4
- Scopus - Citation Indexes: 25
Publication details
References0
Structured references will appear here after the reference import pass. The count is preserved now so the scholarly record is not incomplete.
Citing literature
Number of times cited according to Crossref: 4
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.