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CREATIVITY AS A TOOL FOR REGIONAL ECOLOGICAL AND ENVIRONMENTAL ECONOMIC DEVELOPMENT
Abstract
The research examines creativity as an important factor in the production of ecological products and the promotion of sustainable development in the regional economy. The research aims to examine how to promote creativity in the regional economy, what tools should be implemented to develop creativity in individuals, and how creativity is associated with overall prosperity and economic growth in the country. Nowadays, the problems of exploiting natural resources and management of constrained natural resources in the context of ecological production are increasingly relevant. To motivate young entrepreneurs to produce new ecological environmentally friendly products, creativity in individuals should be encouraged, which would serve as an incentive for individuals to start their own businesses in regions. The role of the creative economy in regions could be observed across all the industries where commercialization of products and services is possible. A plan for the environmental economy should be designed within regional policies in accordance with regional characteristics and ecological problems, thereby contributing to regional sustainability and development. The research could serve as a basis for further discussion on creativity and ecology in the regional economy.
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