Scholarly record

FORMS OF MARKETING PROPAGATION ORIENTED AT SOCIAL MEDIA

Ing. Barbora Bencoova, Ing. Maria Drevkova, Ing. Matej Puzder, Ing. Dominik Tudos, Ing. Matus Jeno

Abstract

The main goal was to define basic forms of propagation oriented at internet media and mainly for propagation oriented at social media for product entering at market. Nowadays, social media represent important marketing channel appropriate almost for every products at market. The advantage of propagation on social networks is low financing cost, what is good mainly for companies which are not so known at market. Because of that, we should consider social networks as information channel rather than means which will sell product. The contacting is required if we want to sell something, after that it will have desired effect. In this article, basic methods using for propagation are mentioned briefly, when it is important to define a right marketing strategy for realization of desired result. By the analysis of social media, we will find out, if the form of propagation will be or wonпїЅt be appropriate for propagation of entering product at market. It will lead to conclusions, if the usage of internet media is effective for propagation. The analysis of social networksпїЅ usage in Slovakia has shown that social networks are using to make propagation of product effective. Here is very important right directing for a target group, for which a product is given. In the end of this article, the complete usage of social networks will be evaluated.

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DOI resolver: doi.org/10.5593/sgem2017/53/s21.053

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