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A STUDY OF THE IMPACT OF COVID-19 ON TOURISM DEMAND
Abstract
Covid-19 has turned our world upside down and transformed nearly every aspect of daily life, business and travel. The COVID-19 pandemic has had severe negative impacts on human beings in all spheres of economic, social and even geopolitical life worldwide. The impact of this crisis will be the subject of numerous studies in all fields of scientific research in the coming years. According to all official data, the tourism sector is one of the most affected sectors of the economy. Despite the reported partial recovery in the sphere of tourism revenues in the period May-September 2020, the tourism industry is far from the reported in recent years’ growth regarding the number of visits and tourism revenues. On the contrary, serious declines were reported, reaching 80% decline in revenue, compared to 2019 This study aims to examine the impact of the COVID-19 crisis on Bulgarian tourism and the behaviour of Bulgarian tourists. To achieve this, a situational analysis of the impact of travel restrictions on tourists and on the tourism sector in Bulgaria has been made. Changes in the number of tourist visits to Bulgaria in the period 2015-2020 have been studied. The study examines the attitudes of Bulgarian tourists and changes in their tourist consumption during the period of travel restrictions. The obtained results give us grounds to make recommendations for faster dealing with the losses suffered by the business and the slump in demand reported by the tourists as a result of the imposed COVID-19 restrictions. The research importance stems from taking into consideration and reporting the impact of this large-scale phenomenon in all its aspects, which will allow businesses and countries to tackle COVID-19 challenges more quickly.
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