Scholarly record
STUDENTS’ PERCEPTIONS ABOUT CUSTOMER RELATIONSHIP MANAGEMENT
Abstract
As it is well-known, customer relationship management (CRM) has become an important topic for practitioners in recent years. Customer relationship management becomes an important key of how to manage relationships with customers effectively. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) methods. In order to enhance customer relationships, the application of CRM methods are exploring in detail. By means of the application of CRM methods, university human resources management (HRM) departments collect all data about current students as customer and potential customers. This research aims to explore the perceptions of students in regarding of university CRM applications. Research findings indicate that the students attending private and state universities have no enough CRM perceptions. As a result it is seen that CRM applications can be an effective an
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References9
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