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INTERNET AS A DESTINATION MARKETING-MANAGEMENT TOOL

B. Stehlikova, P. Horovcak

First published: 2009DOI pendingView metrics

Abstract

The Internet is widely used medium at present. It is a complex of the various services individual, and interconnected. It offers significant opportunities on sides, of companies and of customers. The current development of tourism has been for long influenced by the development of ICT, globalization and deregulation. Tourism industry was in relation to the use of the Internet and other technologies already classified as E-specific since 2003, by the E-BUSINESS WATCH. The long-time trend at international tourism is a geographic marketing, what means sale of destination. Destination in the national, regional, or local dimension is the product with its own marketing mix, brand and placing on the market. The contribution is focused on destination marketing and destination management methods, destination marketing mix, product of destination. Furthermore, it dedicated web tool for the management and small analysis of the current state of their use in the selected destination

Publication details

Title
INTERNET AS A DESTINATION MARKETING-MANAGEMENT TOOL
Authors
B. Stehlikova, P. Horovcak
Proceedings
9th International Multidisciplinary Scientific GeoConference SGEM2009
Publisher
SGEM Scientific GeoConference
Year
2009
Pages
127-134
SWS Citekey
Stehlikova2009140
ISSN
Not available yet
ISBN
954-91818-1-2
Language
en
Publication type
Conference Paper
Keywords
Geoinformaticsdestination managementinternetmarketing tools
References11

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