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DEVELOPMENT OF APPROACHES TO EVALUATING THE INVESTMENT ATTRACTIVENESS OF THE COMPANY

А А Ступина

First published: 2019-06-20https://doi.org/10.5593/sgem2019/5.3/s21.020View metrics

Abstract

In most cases, it is difficult for an investor to make a choice of a particular enterprise for the investment due to the uncertainty of business development in a constantly changing market economy. It is recommended to invest in companies with a good reputation, since such investments are less risky in conditions of uncertainty. First of all they try to invest in companies that meet the basic needs of customers such as trade, food production, and construction. The main problem for an investor in decision making concerning money investment in a company is a correct evaluation of its investment attractiveness. The paper presents and approves two approaches to evaluating the investment attractiveness of a company to solve this problem. It allows an investor to make a choice in favor of those companies in which it is profitable to invest. A comparison of the results of the proposed approaches is given. A number of construction companies from Krasnoyarsk, a large industrial center in Central and Eastern Siberia, are used as a research object. The choice of the studied object is due to the rapid development of the construction industry in Krasnoyarsk. Note also that these approaches to evaluating investment attractiveness can be used for smaller companies and other manufacturing industries.

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Publication details

Title
DEVELOPMENT OF APPROACHES TO EVALUATING THE INVESTMENT ATTRACTIVENESS OF THE COMPANY
Authors
А А Ступина
Proceedings
SGEM International Multidisciplinary Scientific GeoConference EXPO Proceedings; 19th International Multidisciplinary Scientific GeoConference SGEM2019, Ecology, Economics, Education and Legislation
Publisher
STEF92 Technology
Year
2019
Pages
155-162
SWS Citekey
Stupina201921155162
ISSN
1314-2704
ISBN
978-619-7408-86-7
Language
en
Publication type
Conference Paper
Keywords
investment attractivenessbusiness valuefinancial transparencyconstruction companies
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