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THE INFLUENCE OF MEDIA ECOSYSTEMS ON CONSUMER BEHAVIOR AND DECISION-MAKING FOR SUSTAINABLE DEVELOPMENT
Abstract
The European Union's planning documents for 2040 clearly outline the importance of an environmental economy, which focuses on the economic impact of environmental policies and the sustainable management of natural resources, emphasising the need to integrate ecological principles into economic systems. The planning documents at all levels pay particular attention to the circulation of information, to keeping the public informed about the promotion of green thinking and sustainable development. The media ecosystem, which focuses on the media environment and its impact on people's behaviour, perception and understanding, plays a crucial role in shaping public opinion on environmental and sustainable development issues. Contemporary economics researchers argue that effective environmental governance requires a synergistic approach through the media ecosystem to raise public awareness of sustainable development issues. The media have become an integral aspect of everyday life, providing information and serving as a basis for people to make choices and decisions. This paper presents the results of a study carried out on the behaviour of young people in the media ecosystem and the factors influencing the decision-making process. The study was based on theoretical research of documentary sources and digital materials, analysis of statistical data. The analysis of survey data was used to analyse the factors influencing the behaviour and decision-making of young people in Latvian comprehensive schools in the digital environment, including their perception of factors influencing sustainable development. The findings show that the contemporary media ecosystem plays a significant role in people's lives, influencing their behaviour and decisions. The data will be used in the next stages of the research, where the behaviour of all age groups in the media ecosystem, factors influencing decision-making and perceptions of sustainable development will be explored.
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